I came across this video from a fellow BBDO’er in Toronto on Twitter. This video was produced as part of AARP’s U@50 challenge on YouTube. The contest, launched in August 2007 (yes, this is an oldie but definitely still a goody), gave people between the ages of 18 and 30 the chance to submit short videos on the subject of what they expect their lives to be like at age 50. The goal of the U@50 Challenge was to encourage intergenerational dialogue enabling young people to speak their minds and give AARP insight into their views.
Watch it. Read it. Listen. The ending is classic (don’t fast forward to get there!)
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